Posted on June 24, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
From June 22 to 26, during the 4th China Supply Chain Expo, Diao Hongbin, Secretary of the college Party Committee, led a team to participate in the ASEAN Supply Chain Cooperation Exchange Meeting.
Focusing on the ASEAN-oriented international development of the hospitality industry, the event held the inauguration ceremony of the Brand Globalization Committee of the China Hotel Association. The college actively engaged with government departments, enterprises and industry leaders, explored new approaches to talent cultivation through industry-education collaboration, and leveraged vocational education strengths to support Chinese catering, hotel and cultural tourism brands in expanding into the ASEAN market.
The event provided an efficient platform for government, enterprise and university docking and delivered fruitful preliminary cooperation outcomes. The college conducted in-depth exchanges with the Malaysia-China Halal Entrepreneurs Association under the principle of “talent cultivation following industrial output and vocational education globalization”. Based on its strengths in catering disciplines, the college targeted the talent development needs of Chinese-funded enterprises in Malaysia and reached preliminary cooperation intentions.
In addition, the college held special negotiations with the Thailand branch of Wanda Hotels & Resorts. Highly recognized for its distinctive schooling features and high-quality talent training, the University reached cooperation consensus on ASEAN cultural tourism and hotel talent cultivation as well as joint project development. Both parties plan to launch customized international talent classes to cultivate and transport professionals in hotel management and cultural tourism operation, solidifying the enterprise’s overseas industrial layout.
At the ceremony, the Brand Globalization Committee of the China Hotel Association was officially founded and released its three-year work plan. The Association launched the Hotel Brand Globalization (ASEAN) Initiative, clarifying five core dimensions of globalization covering brand, catering, vocational education, supply chain and investment. The initiative has formulated practical guidelines for the hospitality industry’s in-depth expansion in ASEAN markets and facilitated coordinated school-enterprise overseas development, building a standardized national platform for collaborative talent training.
Diao Hongbin delivered a keynote speech on vocational education’s mission and ASEAN industrial demands. He noted that the systematic overseas development of the catering and hospitality industry is a vital move to advance the high-level opening-up of the service sector, disseminate Chinese catering culture and export Chinese service standards. Currently, the industry’s ASEAN layout is hampered by talent mismatch and inadequate industry-education support, as traditional training models fail to adapt to the overseas development of Chinese-funded enterprises. He stressed that the college will follow the five major overseas development layouts, innovate an international talent training model characterized by “Chinese competence + Chinese industrial standards + professional practical skills”, and cultivate interdisciplinary talents tailored to overseas Chinese enterprises to make up for the industry’s talent shortage.
Relying on the national industry platform and adhering to industrial globalization deployment, the college will focus on vocational education internationalization. Centering on overseas talent cultivation, industrial standard export and school-enterprise collaborative innovation, it will transform educational advantages into industrial competitive strengths for overseas expansion. The college will further empower Chinese catering, cultural tourism and hotel industries to explore the ASEAN market and fulfill the responsibility of vocational education in serving the national opening-up strategy.
