Posted on Nov.13, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
The National Finals of the 2nd Tourism Digital Product Design and Marketing Competition (Teacher Group) of the 2026 Belt and Road & BRICS Skills Development and Technological Innovation Competition recently concluded. Teams from numerous colleges and universities across the country competed.
The teacher team consisting of Liu Xiao, Yang Ange and Feng Haonan from the School of Culture and Tourism won the second prize (ranking 2nd nationwide) in the Teacher Group, and our college was awarded the Excellent Organization Award.
Aligned with the upgrading and digital transformation of vocational education majors, the competition is based on real work scenarios in the tourism industry. It assesses teachers’ comprehensive abilities including curriculum design, digital technology application, classroom delivery and teaching reflection. Teams were required to develop a 16-lesson themed teaching plan for tourism courses on digital training platforms, together with teaching plans and student task sheets. They presented their work via curriculum reports and randomly selected non-student teaching sessions to demonstrate the integration of posts, courses, competitions and certificates.
During preparation, the School of Culture and Tourism made careful arrangements. Centered on real business needs of tourism enterprises, the team adopted the integration concept of posts, courses, competitions and certificates, and refined teaching design, digital resources and evaluation systems with digital training software.
At the competition, the team demonstrated innovative achievements in the digital teaching reform of tourism majors with clear teaching logic, solid expertise and effective teamwork.
This award marks a key achievement of our college in deepening teaching reform and advancing the digital upgrading of tourism majors.
The School of Culture and Tourism will further promote teaching improvement through competitions, translate competition outcomes into high-quality teaching resources, deepen industry-education integration, and boost the in-depth integration of digital technology and professional teaching. It will continuously improve teachers’ digital teaching capacity and talent training quality, cultivating more high-caliber technical and skilled personnel for the high-quality development of the cultural and tourism industry.
