Posted on Nov.10, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
The 2026 National Hotel Industry Industry-University-Research Conference and the Industry-Education Integration Seminar on Hotel Vocational Education opened in Chengdu on November 6.
Co-hosted by our college, Shanghai Jiangen Enterprise Management Co., Ltd. (Marriott Group), Nankai University and Chengdu Polytechnic, and guided by the China Hotel Association and the University Graduates Employment Association, the event took “Collaboration and Co-creation amid Digital Empowerment and Cross-border Integration” as its theme.
It brought together representatives from vocational colleges, industry associations and enterprises nationwide to explore new paths for integrating hotel vocational education with the industry in the digital intelligence era.
Speakers from the industry and education sectors exchanged views on industry-education collaboration, digital transformation of the hotel sector and joint talent training.
Diao Hongbin, Secretary of the Party Committee of our college, delivered an opening address and keynote speech.
In his keynote, Diao Hongbin stated that as artificial intelligence reshapes the hotel industry, vocational education must shift its underlying logic from discipline-oriented to industry-oriented. He advocated the philosophy of “Enterprises raise questions, colleges and enterprises jointly seek solutions, and the market evaluates outcomes”. Centered on real industrial projects, the college carries out practical training based on authentic scenarios, tasks and skills. He showcased successful initiatives including the “Revitalizing Hundred Counties” campaign, smart recipe development for intelligent kitchen appliances and embodied AI service robot training.
Our college was awarded the Outstanding Contribution Award for Industry-Education Integration within the Industry-Education Integration Consortium 2026. The two national hotel industry consortia signed a strategic cooperation agreement at the conference.
From the industry forum co-organized with Marriott in Qingdao last year to this four-party-hosted event in Chengdu, industry-education integration has evolved from resource sharing to value co-creation.
Our college will further strengthen collaboration among colleges, industry associations and enterprises, consolidate talent support for the high-quality development of cultural and tourism industries, and contribute the strength of Qingdao College of Hospitality Management.
