Posted on Nov.9, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
The National Final of the 3rd Hotel Digitalization Operations and Marketing Contest of the 2026 Belt and Road & BRICS Skills Development and Technological Innovation Competition concluded in Shanghai.
Ming Di and Sun Yuyan, students from the School of Hotel Management, won the First Prize (Gold Medal) in the higher vocational group. Teachers Chen Yifan and Liu Lu claimed the First Prize (Gold Medal) in the teacher group. Han Baozhen and Lü Zhaoxin were awarded Outstanding Instructors. Our college received both the Best Organization Award and Outstanding Organization Award.
Recognized by the Preparatory Committee for BRICS Leaders’ Meetings, filed with China’s Ministry of Foreign Affairs and approved by the BRICS Business Council, this international competition serves as a key platform for educational cooperation, skill development and people-to-people exchanges among BRICS countries.
The student competition covers three modules: digital technology application for hotel Front Office service, holiday-themed marketing plans and theoretical assessment. The teacher competition focuses on digital marketing curriculum development for hotels, assessing the 16-hour teaching plan, lesson plans, task worksheets, on-site presentation and simulated teaching, to comprehensively evaluate teachers’ digital teaching competence.
The awards mark a major achievement of our college in adapting to the digital trend of the hotel industry, advancing digital upgrading of majors and deepening industry-education integration. They fully demonstrate the outstanding professionalism, digital operation capacity and teaching quality of faculty and students in the School of Hospitality Management.
The college will further follow the philosophy of “Enterprises set questions, schools and enterprises work out answers together, and the market evaluates outcomes”. It will align competition standards, job standards and teaching standards, improve the mechanism of promoting teaching, learning and reform through competitions, and cultivate high-calibre skilled talents with digital thinking, global vision and practical capabilities to support the digital transformation of the hotel industry.
