Posted on Dec.12, 2025 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
On December 10, the college successfully held the final of the Shandong Skills Boost Shandong Vocational Skills Competition for Cultural and Creative Product Packaging Designers.
In his speech, Han Xiqing stated that this competition is not only a contest of skills, but also a creative incubator for exploring the cultural treasures of Shandong and transforming profound historical context into modern consumer products. It holds great significance for cultivating cultural craftsmanship and skilled design hands in the new era.
The college will strictly follow the competition rules, meticulously complete all hosting tasks such as event organization and technical support, and strive to make this competition a brilliant stage for contestants to showcase their exquisite skills and spark innovative ideas.
Hosted by the Shandong Cultural and Creative Design Industry Association, organized by our college, and co-organized by units including the Jinan Industrial Design Association, the competition focuses on skill contests in the field of cultural and creative product packaging design, with the core goal of promoting the in-depth integration of Shandong culture and modern design.
The competition comprehensively assesses the comprehensive capabilities of students from relevant majors in colleges and universities across the province as well as practitioners in the industry, including cultural and creative transformation, practical packaging design, and commercial value realization.
The aim is to build a platform for skill exchange, promote the spirit of craftsmanship, cultivate high-quality skilled talents in cultural and creative design, and boost the high-quality development of Shandong's cultural and creative industry.
As a high-standard vocational skill competition in cultural and creative design in Shandong, this event closely aligns with the cultural power strategy and the development needs of Shandong's Top Ten Industries. It integrates intangible cultural heritage skills and Shandong cultural symbols with modern design concepts, not only testing contestants' professional skills but also emphasizing the comprehensive demonstration of cultural inheritance and innovation capabilities.
The successful hosting of the competition not only highlights the college's strength in running cultural tourism and cultural creative majors and its level of organizing competitions, but also builds a bridge for skill exchange and talent co-cultivation between the college, local communities and enterprises. It injects new impetus into promoting the construction of a skilled talent team in the province's cultural and creative industry and advancing the integrated development of cultural tourism.
Taking this competition as an opportunity, the college will practice the industry-education integration concept of enterprises proposing questions, universities and enterprises jointly answering, and the market evaluating, continuously deepen industry-education integration and university-enterprise cooperation.
The college will focus on the shortcomings in talent cultivation in the field of cultural and creative design, strengthen students' creative practice and skill improvement, help cultivate more high-quality skilled talents with both cultural heritage and innovative capabilities, and contribute vocational education strength to the high-quality development of Shandong's cultural and creative industry.
