By Dong Quanyue| Qingdao Vocational and Technical College of Hotel Management
Marketing Skills Event of Shandong Vocational College Skills Competition was held in our college from December 11 to 13. Our college team achieved No.1 of total score, which fully demonstrating our students' excellent professional skills and good business literacy.
The competition is divided into preliminaries and finals, attracting 196 competitors from 49 colleges and universities in the province to compete on the same stage. After group competition, the top three players in each group entered the final. The final competition adopts sand table confrontation to simulate the realization path of enterprise benefit maximization under the commercial environment. It focuses on the players' skills such as market information analysis, target market selection and positioning, competition strategy analysis and implementation, marketing strategy planning, cost accounting, accounting statement analysis, etc.. This fully demonstrates the competitors' professional skills, abilities of comprehensive analysis and application and professional quality in the organization and management, teamwork, innovative thinking and so on.
The participating experts and participating institutions highly praised the college's meticulous event preparation, event organization and warm and thoughtful volunteer service.
The college attaches great importance to the holding of the marketing skills competition, and has formulated a comprehensive work plan for the competition. All working groups cooperate and seamlessly link up to ensure the orderly development of service work.
