Posted on Oct.26, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
On October 25, the national final of the 2nd Smart Cultural Tourism Product Design and Marketing Competition, part of the 2026 Belt and Road Initiative & BRICS Skills Development and Technological Innovation Competition, concluded.
The teacher team from our School of Culture and Tourism, consisting of Jiang Ping, Yang Xinyu and Tian Yang, claimed the first prize in the Teacher Group, marking two consecutive championships. The college has also won the Excellent Organization Award for two straight years.
Centered on the digital, immersive and personalized trend of cultural tourism, the competition includes three assessment modules: smart tourism product design, on-site teaching demonstration and judges’ Q&A, evaluating teachers’ capabilities in scheme design, digital innovation, teaching delivery and on-site response.
Supported by the college, the team adopted the industry-education integration philosophy of “enterprises raise questions, schools and enterprises work out solutions, and the market gives the verdict”. Rooted in local tourism resources, they refined the proposal with green and sustainable concepts, demonstrating strong professionalism and commitment to digital teaching reform.
The college will translate competition achievements into curriculum resources and training cases, bring cutting-edge technologies and industrial standards into classrooms, deepen industry-education integration, and cultivate versatile smart cultural tourism talents with global vision, innovation capacity and craftsmanship to support the digital upgrading of the cultural tourism sector.
