Posted on Sep.12, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
The School of Business Administration cooperated with Hetoudian Town of Laixi on September 10 to carry out online and offline marketing activities for Autumn Moon pears. The campaign helps students sharpen professional skills in real industrial scenarios and empowers local development with vocational education.
Following the vocational education philosophy of “Enterprises set questions, schools and enterprises jointly find solutions, and the market evaluates results”, the activity integrated marketing, new media operation and live-streaming sales into agricultural product promotion. Industrial challenges were turned into training projects for students to gain practical experience in the marketplace.
The fair included pear tasting, photo check-ins and lucky draws. A local internet-famous Party secretary co-hosted live streams with student anchors to promote local pears. A special discount session for teachers was also held for Teachers’ Day.
The event achieved great results: offline sales reached $5,731 yuan, online live-stream sales $7,416 yuan, with total sales of $13,147 yuan. The new media account gained 561 followers, and the live room peaked at 871 viewers, verifying students’ practical capabilities.
This practice forms an education loop linking campus training, industrial demand and rural revitalization. It expands sales channels for local farm produce and enables students to gain work experience.
The college will keep connecting with characteristic industries in Laixi, carry out regular agricultural promotion training, and explore new models for vocational education to serve regional high-quality development.
