Posted on Apr. 16, 2026 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
On April 14, the award ceremony of the First Furuida Cup Beauty Technology Creative Short Video Competition, co-hosted by the college and Lushang Furuida Pharmaceutical Co., Ltd., was held in the academic lecture hall.
At the ceremony, Diao Hongbin, Secretary of the Party Committee of the college, pointed out that vocational education shoulders the important mission of cultivating high-quality technical and skilled personnel, serving industrial development, and promoting employment and entrepreneurship. The college and Furuida share compatible concepts and complementary advantages, and the two sides empower each other, opening up broad space for long-term cooperation.
Zhou Ming, Director of Lushang Furuida Pharmaceutical Co., Ltd., stated in his speech that the vigorous development of the short video industry and the wide application of AI technology have put forward new requirements for industry talents. Taking this competition as an opportunity, Furuida will continue to deepen school-enterprise collaborative education, help align the school's talent cultivation with industry demands, and jointly promote the synchronized development of modern vocational education and domestic beauty brands.
Li Xuejun, Executive Secretary-General of the Council for the Integrated Development of the Education Sector of Lushang Group, spoke highly of the successful holding of the competition. He noted that the event is a vivid practice of industry-education integration, an innovation in school-enterprise cooperation, and a model for promoting teaching, learning and integration through competitions. It has realized the seamless connection between classroom knowledge and industrial practice, representing a successful exploration of mutual empowerment between institutions and industries.
During the ceremony, leaders present presented awards to the winning contestants. After the award ceremony, excellent award-winning works of the competition were screened on site, and Zhan Xiaofei, a teacher representative, shared her experience of participating in the competition.
Under the theme of Beauty through Technology, Innovation through Creativity, the competition focused on Dr. Alva, a core brand under Furuida, encouraging young students to explore the technological connotation of beauty products and tell the innovative stories of domestic brands through videos.
Since its launch, students have participated enthusiastically, creating a large number of original short videos focusing on product technology, creative plots and visual expression. After a joint review by experts from both the school and the enterprise, a total of 1 grand prize, 3 first prizes, 8 second prizes and 12 third prizes were selected. The winning works fully demonstrated the professional competence and youthful vitality of our students.
This competition is an important practice for the college to implement the integrated development strategy of Lushang Group and uphold the industry-education integration philosophy of Enterprises set the tasks, schools and enterprises solve them together, and the market evaluates the results.
The two sides will continue to promote all-round, in-depth and regular cooperation, jointly develop courses, build training bases, evaluate talent quality, advance project practices, and work together to create a model of industry-education integration.
