Posted on July 2, 2025 by Dong Quanyue|Qingdao Vocational and Technical College of Hotel Management
On June 30, the college and Qingdao Cultural Tourism Integration Development Group held a signing ceremony for their school-enterprise cooperation project.
Diao Hongbin, Secretary of the Party Committee of the college, introduced the college's educational philosophy and characteristic advantages in his speech. He stated that the college attaches great importance to industry-education integration. The joint construction of platforms such as the industry-education integration training base, school-enterprise party branch co-construction contact point, and tour study course R&D center can effectively achieve resource sharing and complementary advantages, injecting strong momentum into Qingdao's cultural tourism industry.
Tan Peng, General Manager of Qingdao Tourism Group, said in his speech that as a new business growth pole under Qingdao Tourism Group, Qingdao Cultural Tourism Integration Development Group focuses on cultural education training, tour study and so on. This school-enterprise cooperation will create a demonstration model of industry-education integration in aspects such as joint development of tour study courses, co-construction of industry-education training bases, and collaborative talent cultivation.
At the signing ceremony, President Jiang Yupeng and Wang Guan, Chairman of Qingdao Cultural Tourism Integration Development Group, signed the strategic cooperation agreement on behalf of both sides, and jointly inaugurated cooperative platforms such as the industry-education integration training base.
Qingdao Cultural Tourism Integration Development Group issued Distinguished Researcher letters of appointment to teachers of the Tour Study Management and Service major.
This cooperation is another solid measure for the college to deeply promote industry-education integration. The two sides will carry out in-depth cooperation in areas such as tour study route development, joint cultivation of cultural tourism talent, and implementation of industrial service projects, contributing to building Qingdao into a preferred destination for marine tour study.
