The opening ceremony of class 2022 of the wine culture and marketing specialty and the appointment ceremony of the Professional Construction Steering Committee


By Dong Quanyue | Qingdao Vocational and Technical College of Hotel Management

The opening ceremony and the appointment ceremony were held in the multi-function hall of Hismile Digital Hotel on November 4. 

President Jiang Yupeng and Vice President Zhang Zongguo attended the ceremony.

Jiang Yupeng said in his speech that, as one of the updated majors in the Professional Catalog of Vocational Education (2021) issued by the Ministry of Education, the wine culture and marketing major closely follows the requirements of national economic and social development during the Fourteenth Five-Year Plan period and the long-term goal of 2035 for vocational education, which is an important embodiment of vocational education supporting and serving economic and social development. 

The establishment of the Professional Construction Steering Committee is not only a specific measure to implement the comprehensive reform of improving the quality of the college, but also a step forward in the construction of professional think tanks. It is hoped that under the guidance of the Committee, the education chain, the talent chain, the industry chain and the innovation chain will be effectively linked, and joint efforts will be made to transport more high-quality talents for the wine industry.

Zhang Zongguo awarded the appointment letter to the experts of Professional Construction Steering Committee of the wine culture and marketing.

After the ceremony, the Committee discussed the major setting, new media marketing, winery operation management, professional education promotion, wine industry competition and other aspects, and put forward opinions and suggestions on professional talent training.