By Dong Quanyue/Qingdao Vocational and Technical College of Hotel Management
The 2009 School Media Elite and National Forum for the Promotion of Media Convergence in Colleges and Universities were held in Zhejiang University of Finance and Economics on August 20. The conference awarded prizes to top 100 officials of Chinese universities and vocational colleges. Our official WeChat was selected as top 100 officials of Vocational Colleges from 2018 to 2019, ranking 64th. The event was sponsored by China Youth Newspaper and nearly 300 representatives from more than 200 colleges and universities across the country participated in the meeting.
Our official WeChat Account insists on integrity and innovation, shares good college stories, and helps promote the influence of the College. In 2018, the public promoted 146 original articles, and the total number of readers exceeded 800,000. We won the title of the most influential new media and the new media propaganda award among vocational colleges in Shandong in 2018. Since the launch of WeChat official account in 2015, the new media matrix has been gradually formed, which takes WeChat, Weibo, Campus We Chat as the main body and other platforms as the auxiliary. It integrates graphics, text and video. In 2018, the total number of visitors to the new media matrix exceeded 16 million.
In recent years, we have actively done a good job in propaganda and ideological work, promoted media integration, increased the construction of new media platform on campus, and promoted the construction of the whole media communication framework. In the future, we should act in accordance with the situation and the trend. With the innovation of technology and the change of platform, we should keep pace with the trend, integrate resources actively, keep pace with the times, and promote our work well.
