By Dong Quanyue| Qingdao Vocational and Technical College of Hotel Management
The 2021 Seminar on Brand Building and Communication Management of Shandong Universities was held in Tai'an on December 24. At the seminar, the college was rated again as 2021 Shandong's Best Social Reputation College and 2021 Shandong's Most Influential Educational Government Convergence Media.
In 2021, the Propaganda and United Front Work Department of the college unblocked the communication channels of mainstream ideology, innovated publicity channels, integrated internal and external linkage, and integrated internal resources. We actively and deeply communicate and cooperate with the central, provincial and municipal media, publicize the series of achievements of the college's reform and innovation in an all-round, multi angle and in-depth manner, focus on the highlight work of the college's development, shape and spread the good image of the college. We enhance the effectiveness of communication, gather people's hearts and build an external image, and promote the continuous improvement of the college's influence, brand image and reputation.
It is understood that the Shandong's Best Social Reputation College is evaluated by the relevant statistics of the positive information collected by Shandong Internet Media Group according to its public opinion center in the past year from colleges and universities in the province on newspapers, television, websites, forums, clients, microblog, WeChat and other all media platforms.
Taking WeChat official account as the sample, Shandong's Most Influential Educational Government Convergence Media is conferred according to the average scores of the total number of articles, total reading, likes, headlines and other articles, which objectively reflected the dissemination, maturity and influence of WeChat official account of each college.
